User Experience Theory

Where should UX sit in the org?

Should UX sit in engineering, product management, marketing, under a special design organization, or somewhere else? There are advantages and disadvantages to each.  A few weeks ago I attended a great UX managers symposium run by Sarah Bloomer.  One of the topics discussed during this day by several of the attendees was around where they belonged in the organization in… Read more →

User Stories, Scenarios, and Use Cases

Stakeholders use the terms ‘User Stories’, ‘Scenarios’, and ‘Use Cases’ often, and usually interchangeably.  What are these things and are they the same or different?  Well – they are different, and below we’ll go through what they are and when to use them. Why are we discussing this? The next step in our User Centric Design for developers series after knowing… Read more →

The “WOW” Factor

As a user experience professional, I often find I need to provide ways of sharing work and thoughts with a larger audience.  Thus – this blog has begun.   How did I get into user experience? I have been working in the user experience field for over 7 years.  From the beginning, I was always interested in the fact that… Read more →